It all starts with an idea.
I'm a creative director with experience in diverse fields as communication design, illustration, product design and, motion design.
Over the years I've been responsible for directing brands, managing clients and stakeholders, train and hire teams, and manage external agencies/ service providers.
In the past I was given carte blanche to assemble my design team at SuckUK, however, after almost 4 amazing years at Suck UK decided that was time for a complete life change and moved to Berlin where I became Art Director at LOQI.
After two years, it was time to try something different, the boom of the SaaS companies was happening and I’ve decided I wanted to get a taste of it. An amazing opportunity came up to manage and direct a team for a SaaS company in Bielefeld Germany with the ambition to revolutionize the QR Code technology and the way the user interacts with it. Today, I can say we achieved it, by having grown the users from 2.Mil to 10Mil and counting.
I strive to keep on improving myself as a designer and enjoy working alongside an eclectic mixture of hard-working people.
The journey so far
I am a creative designer, with a broad knowledge of the main fields of communication design.
As a designer, I am used to being part of a project in all of its stages. I am able to understand what the product is, the production process that it requires, how to communicate it, and who it is aimed at.
My career began in 2008 doing graphic design, before straying into product design and illustration. I've developed a distinctive visual style that injects fun and playfulness into projects, and using illustration to bring out the best in a product is the thing I enjoy doing the most; my mind flows freely through my hands while developing concepts, products or marketing campaigns.
I am truly passionate about what I do and try to maintain the same excitement in all challenges given to me, contributing with my personal aesthetic values to suggest something creatively different from what is expected, but that responds to the request just as effectively.
My specialties are illustration and communication design, but I am also passionate about many other fields that can help improve my main specialties.
Egoditor
HQ Bielefeld and Berlin - Germany
70+ Headcount
As creative director, (August 2020-Present)
- Define brand vision and values, evaluate trends, assess new data and keep brand up-to-date with the latests marketing techniques.
- Direct a team of multi-disciplinary designers (UI/UX, Digital Designers, Graphic Designers and Illustrators)
- Create and define Brand Guidelines to ensure brand coherency across all media, both internally and externally.
- Align with all internal departments to shape brand standards and create procedures to ensure all products are brand appropriate.
- Management of external design service providers, as well as agencies.
As art director, (December 2018-August 2020)
As the company was progressing from a small startup to an established business, my professional career inside Egoditor took a jump in parallel to the next level. As Art Director I've taken on the previous responsibilities and added the management and creation of a multi-disciplinary team to implement the new design brand-book established with the Managing Directors.
My duties included:
- Generate clear ideas and concepts in tandem with the content team, in order to create effective content for our product.
- Produce sketches, draft concepts to visualise ideas and take them to action.
- Hire and train a team of multi-disciplinary designers and illustrators
- Cooperate with the other team across different types of media
- Take work from concept to final execution within deadlines
- Manage and delegate responsibilities to other designers and provide directions
- Stay on top of all trends and maintain best practices
As senior designer, (Mach 2018 - December 2018)
Starting as a graphic designer at QR-Code-generator.com brought me the opportunity to improve a product with a huge potential but still under the radar to something that became world wide used and leader of the QR Code Generator tools out there.
My main responsibilities were:
- Create a brand style and define brand book
- Create a language to be used across different products, (print, web, mobile, tablet)
- Improve current website with new content
- Develop tailored graphic content to promote marketing campaigns and advertisement
LOQI
HQ Berlin - Germany
20+ Headcount
Art director, (March 2016-February 2018)
LOQI is a product design company founded in 2012 with a special focus on four product categories, Backpacks, Bags, Zip Pockets and Luggage Covers. I was invited to help LOQI maintain and develop the brand and to create a solid image all across the world.
As the Art Director I have been given control of the design team and together develop a strategy to take off the company from the start-up level. My role started by cleaning and uniforming all the company’s procedures, from the communication in and out the office (e.g. production factories, distributors, retailers and sales) to the on/off-line communication.
Due to the short existence of the company the brand built its image fast and unsteady. Now, after four years the brand has improved the image into a bolder and cleaner communication, promoting the collaboration with different illustrators and clean design that differentiates them from their competitors.
During my time at LOQI I have also developed new visual merchandising material to stand out in the POS of the world, created trade-shows booth concepts and stand-alone displays for retailers surfaces.LOQI offers the customisation of their products to all sorts of institutions and companies. Alongside the original collection, I also managed the custom projects workflow assuring the company brand guidelines all over the different distribution channels.
Suck UK
HQ London - United Kingdom
20+ Headcount
Senior Graphic/ Packaging Designer (December 2014-February 2016)
Now as a Senior Designer and team manager, I have been given the carte blanche to direct and put together a successful graphic design team able to think and create original graphics concepts, products and artworks. Nonetheless, I am still involved in the whole process of making new designs for innovative products, and their necessary follow-up. As for professional achievements at Suck UK, I created the packaging design of 4 of their top-selling lines, however, looking to top that number upbringing some more interesting new packaging concepts and product ideas.
Midweight Designer/ Illustrator (November 2012-November 2014)
As a graphic designer, I am responsible for various packaging concepts, offering innovative solutions with both aesthetically pleasing and practicable results that reflect the brand’s best interests.I create illustrated designs from scratch bearing the brand’s aesthetics encompassing the nature of the products.
As a packaging designer, I am heavily involved in the development of packaging artworks, prototypes and structural packaging. I am also a link between the product and graphic design teams, providing drafts and product concepts for further development by 3D specialists as well as developing product specifications for factories. I am also responsible for training interns and junior designers when they join the graphic design team, assisting them with any difficulties and providing them with the right tools and procedures to become a valuable member of the team.
Udesign
HQ Porto - Portugal
10 Headcount
MidWeight Designer/ Illustrator (September 2008-October 2012)
At UDesign I was responsible for leading and developing several projects, working as a graphic, web and product designer as well as illustrator. Further details of my tasks are listed below.
As graphic designer I was involved in:
- campaign development and preparing artworks for different print materials (flyers, brochures, catalogs, outdoors, etc.)
- packaging design and development of several products mostly targeted at children
- branding, campaign development, and preparing artworks for different print media
As illustrator I was involved in:
- the conceptualisation and development of mascots and characters licensed to several children’s products; development of illustrations to support these characters, following branding guidelines
- the use of illustration as an advertisement tool and for different visual supports
As a product designer I was involved in:
- the development of customised furniture
As a web designer I was involved in:
- the design of websites and back-office management
Major clients I had the chance to work with:
- Porto Underground, Majora, Yammi, Sonae, Cadin, Aldeco